We changed the game.
Ten years ago, ice cream delivery didn't exist. So we built it: one overloaded sundae at a time, from a secondhand truck to twelve shops in nine states.
A truck we'd never seen, in a game that didn't exist
We flew to Orlando, hopped into an ice cream truck bound for Boston, and drove north having never scooped a professional cup of ice cream in our lives. Behind us: over a year of chasing investors, permits, town hall meetings, and health-department sign-offs. Every dollar we had, spent on a bet.
The odds were stacked against us, and honestly that was the fun part. We weren't opening another scoop shop. We were inventing a category: real, overloaded sundaes, delivered.
Every sundae had to be unforgettable
The first months were grueling: nine-hour shifts in a loud, dark truck, watching the order queue like a hawk. No ad budget. Word of mouth was the whole marketing plan. Which meant every single sundae had to make the case for us.
Big, beautiful, packed with house-made toppings, and at your door before the whipped cream settled. We were fighting the corner-store pint for a place in your night, and we intended to win it every time.
Quality. Aesthetic. Speed.
Beautiful sundaes mean nothing if they show up melted. That first year we became obsessive about logistics: routing, prep flow, build order, packing. We engineered the whole operation around one promise: a sundae that arrives frosty, photogenic, and fast.
It's still the standard every shop trains on today. We call it the triple threat, and it's non-negotiable.
Arlington gets a storefront
A year and a half in the truck earned us our first real shop: 112 Mass Ave, Arlington, Massachusetts. More space meant a bigger menu, tighter systems, and a team of sundae makers trained on the triple threat.
Quality went up. Delivery times went down. Customers noticed, and the well-oiled sundae-delivering machine you know today was born.
Twelve shops. Nine states. Zero restraint.
What started as one truck in Boston is now shops from Massachusetts to Texas, with more on the way. New sundae inventions, new cities, same obsession with changing how people experience ice cream.
This is still only the beginning. Stick around for what happens next.
